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Bachelor's degree from university of Art and Architecture, Tehran, Iran.
Student of Ocad university and George Brown College as a Graphic Designer.
Bachelor's degree from university of Art and Architecture, Tehran, Iran.
Student of Ocad university and George Brown College as a Graphic Designer.
Holt Renfrew is Canada’s leading luxury retailer, offering designer apparel, footwear, accessories, and beauty products from the world’s most prestigious fashion houses, for both women and men.
This project focus on beauty products DVD, DVD wrap, and poster.
PERSONAL PROJECT
CONCEPT Packaging, DVD, DVD wrap, Poster
ROLE Graphic Designer, Painter
IMAGE CREDIT Mockup world
Holt Renfrew is Canada’s leading luxury retailer, offering designer apparel, footwear, accessories, and beauty products from the world’s most prestigious fashion houses, for both women and men.
This project focus on beauty products DVD, DVD wrap, and poster.
PERSONAL PROJECT
CONCEPT Packaging, DVD, DVD wrap, Poster
ROLE Graphic Designer, Painter
IMAGE CREDIT Mockup world
SenSights.AI
SenSights.AI health intelligence platform provides advanced real-time analytics to help identify health trends and patterns inmovement to reduce chances of wandering and enable aging in place. Our non-intrusive platform promotes independent living and does not require inputs from seniors. We use the technology
built by our parent company LocateMotion.
For this project, our team's task was to create an tablet version of LocateMotion app for seniors aged 70's 80's.
Technologies
Figma
Illustrator
Photoshop
Duration
3 months
Team
Samuel
Nastaran Bokaei
Role
UI/UX Researcher
UI/UX Designer
Who we interviewed:
01 RESEARCH
First of all, we started to research all the things that help seniors work with tech easier. we organized a focus group and interviewed caregivers and seniors.
asked about all the aspects that help us give them a better quality of life.
After our interviews, these were some interesting insights we found about our users that we had to consider, and these can be seen here.
02 DESIGN PROCESS FOR SenSights
UX does not only cater to the user’s needs but also the overall business direction of an organization. When these two stakeholders are satisfied, it leads to achieving the goals of the organization and creates benefits for both the user and the business. The process must also be well structured and tailored, but also leave room for dynamism with users’ ever-changing needs and the business’s shifting goals. Outlined below are the steps we have taken as a team to come up with a design solution for the SenSights app.
03 Finding problems
Seniors using the SenSights application are either finding little use for it or struggling to adapt to its intuitiveness. This has given the need to redesign the app with a senior’s perspective at the forefront.
04 Stakeholder
A stakeholder map is a diagram that illustrates all the relevant stakeholders that affect directly or indirectly the current situation.
05 EMPATHY MAPS
We started to create an Empathy Map. Empathy Map is a technique whereby we try to understand the user and discover insights after an interview with the user. A quadrant is used to break down proceedings of the interview into four sections, namely Say, Do, Think, Feel. As they are worded, we write out what the user said during the interview, what they did, how they perceived things (thought), and how they felt. It is usually in the last two quadrants (Think and Feel) that insights are discovered, and design opportunities are cultivated.
06 How Might We’s (HMW)
in this step we came up with some questions that are started with how might we? For example;
05 Bubble Diagram
Bubble diagrams help us visualize all possible solutions we have come up with, and then narrow down to the ideal or chosen method of designing a solution.
05 Point of view
We would like to help seniors get the best use out of our app despite the fact that many find it difficult to use and not too beneficial.
02 Brainstorming - Low & high-fidelity
In this step, after brainstorming we started to create a low and high-fidelity version of the app.
03 Prototyping (Final Result)
We had a lot of changes and try to simplify as much as possible. This is the latest version of the app which we came up with until now.